| Claim text | The exact sentence proposed for website, sales, investor, board or partner material. | Marketing/commercial owner | Language is specific, dated and tied to evidence. | Broad terms like guaranteed, compliant, safe, certified, autonomous or proven without qualifier. |
| Claim category | ROI, cost, accuracy, safety, privacy, compliance, security, uptime, user impact, production readiness or customer outcome. | Business owner | Category risk is understood and the right reviewer is named. | Regulated, clinical, financial, legal or personal-data impact with no adviser queue. |
| Evidence source | Test result, sampled review, finance report, incident log, pilot metric, red-team note or approved policy excerpt. | Evidence owner | Source is accessible, dated, versioned and repeatable enough for the claim. | Evidence is anecdotal, unavailable, unverifiable or from a different use case. |
| Scope boundary | Population, geography, workflow, timeframe, model/version, dataset and environment covered by the evidence. | Product/AI owner | Public wording does not exceed the tested scope. | Production, all users, all regions or all workflows implied from a narrow pilot. |
| Adviser questions | Legal, privacy, security, clinical, finance or compliance questions that must be answered before external use. | Accountable executive | Questions are answered or claim remains internal-only. | Adviser-needed item marked approved without reviewer evidence. |
| Approved wording | The final public-safe wording, caveats, date, approver and expiry/review date. | Approver | All evidence and boundaries are clear in the final wording. | Claim copied into public material before approval or after expiry. |